Our Values

At Frock Tales, we believe your style is your story. We create pieces that allow you to express who you are - not who fashion tells you to be. Every piece is designed to reflect you, your experiences, confidence and individuality.

DESIGN VALUES

• Story-Led Design – Each piece is thoughtfully imagined.
• Elevated Craft – Precision, detail, and timeless quality.
• True Expression – Style that feels personal and refined.
• Responsible Creation – Designed with respect for people and the planet.
• Confident Inclusivity – Elegance for every body.
• Effortless Joy – Beauty in the way it feels.

 

 

Founder and Designer Janie Morgan-Wood      "Fashion is the art we wear"

Longevity and Slow Fashion

• Timeless designs: Creating durable, versatile garments made to last beyond fashion trends.
• Quality first approach: emphasis on craftsmanship to reduce the need for frequent replacement.
• Repair and reuse culture: encouraging garment care, mending and repurposing to extend clothing life cycles.

Fabrics and Trims

• These are carefully selected for the properties they bring to each design. Whilst we acknowledge that few woven fabrics are produced in the UK we have established reliable and trusted partners for our overseas supply.

Fair labour practices

• Partnering with skilled local artisans such as illustrator Reanne Harris and quality manufacturers who ensure safe working conditions on fair wages.